Services · Listings & SEO
Amazon listing optimisation and SEO
Two different problems wear the same symptom. A listing nobody sees and a listing nobody buys both look like poor sales, and the fix for one does nothing for the other.
How we approach it
The first thing we do is split them apart. Sessions, unit session percentage and buy box percentage are all in your Business Report, and between them they tell you whether you have a visibility problem, a conversion problem, or someone else taking your sales.
From there the work is specific. Low visibility means keyword and ranking work. Low conversion means images, price, reviews and the questions your listing leaves unanswered — which we take from your own negative reviews rather than guessing.
Who this suits: Brands with listings that were written once at launch and never revisited, or that convert well below the products ranking above them.
What's included
- — Keyword research, including the terms competitors rank for that you don't
- — Titles, bullets and descriptions rewritten around search and conversion
- — Backend search terms filled properly, without wasted duplication
- — Image and A+ Content briefs written for your designer
- — Variations grouped so reviews and ranking pool instead of splitting
- — Category, attributes and browse nodes corrected
Questions
Listings & SEO, asked and answered
Do you write the copy or just advise?
We write it. You get finished titles, bullets and descriptions ready to go live, plus briefs for the images and A+ modules that your designer can work from directly.
Do you produce the images too?
We write the briefs, which is the part that decides whether images work. We can manage a designer for you, or work with one you already use — most brands already have someone, and the brief is what was missing.
How quickly does ranking change?
Conversion improvements show up within days because they change what shoppers do. Ranking follows sales, so expect six to twelve weeks before organic position moves meaningfully.
Related
Get started
Send us your brand name. We'll take a look.
We'll look at your listings, compare them to whoever's ranking above you, and send back the three things we'd change first. Free, no account access, nothing to sign.